
We turned ARCO into a museum
ARCOmadrid stops being just a fair and becomes a museum where the works of art make sense thanks to our audio guides. Through an agreement with Arts Exclusive, a company that organizes corporate events, we have been providing radio guide equipment for VIP visits since 2017.
In addition, the Audioguiarte team did not want to miss the famous contemporary art event and invited its clients from the museum sector to strengthen alliances and explore new opportunities. And as expected, together we toured the halls of ARCO in an exceptional guided tour of the main points of the fair.

The jewel of the Salamanca Renaissance
From Audioguiarte we undertake the digital transformation of the contents that surround the visitor of the Palacio de Monterrey.
Witness to centuries of history and cultural heritage, this property belonging to the House of Alba and located in Salamanca is a splendid example of Spanish Renaissance architecture, with a majestic façade and detailed ornamentation.
Contents to know how to interpret the works of art, to unveil the iconography and the hidden meaning that the artists left captured in the works of art housed in this museum, civil architecture in its purest form.
The Casa de Alba Foundation has entrusted Audioguiarte with the dissemination of its heritage, both in Salmanca and in Madrid, with the Palacio de Liria, and in Seville, with the exhibition “Cayetana: Grande de España”, hosted by the Palacio de Dueñas.

The Grand Duchess, narrated by her daughter
The voice of Eugenia Martínez de Irujo accompanies the visitor in this exhibition that pays tribute to her mother and 18th Duchess of Alba. The exhibition reflects the Duchess’ devotion to Seville and takes place in what probably became her favorite residence, the Palacio de Las Dueñas.
We are responsible for the entire content production of this tour on the life and legacy of Cayetana Fitz-James Stuart y de Silva, which through more than 200 pieces, including works of art and personal objects, highlights her intimate side and her artistic conservation work.
Thanks to an exquisite script and a very complete PWA, the visitor will take home a panoramic image of this great woman of Spain and all that propelled her to be a great duchess.

The temple that comes to life
The restoration, after the devastating fire during the Civil War, of the Church of Santos Juanes will undoubtedly be the subject of study in faculties. Art and science explore together new restitution techniques that have managed to recover the destroyed frescoes of Palomino with the patronage of the Hortensia Herrero Foundation. In Audioguiarte we propose to take the visitor to every corner of this temple to enjoy an immersive experience more typical of a museum than a building of worship.
In close collaboration with Global Menta, we have designed an audio guide in seven languages for last generations devices, a PWA with attractive multimedia resources and Barroc, a digital environment that subjects the viewer to the diffusion between the line of the real and the virtual. The result: light, color and music that bring the Baroque splendor of the temple back to life. A light show that visually tells the story of its evolution.

Innovation in olive oil tourism, in French
The space that pays tribute to the tradition of olive oil in Ronda is now available for French speakers. Audioguiarte continues to work to make the experience of the visitor to LA Almazara more immersive with this third language, which allows the French public to learn more about the exhibitions and the innovative Philippe Starck design.
Olive oil tourism is gaining prominence and involves getting to know the world’s first signature oil mill, its museum and restaurant. A project conceived as a contemporary tribute to a millenary product born from the dream of Pedro Gómez de Baeza, promoter of LA Organic, the organic oil brand that is now produced within its walls.

A fairytale church
Art history and children. What seems to be at odds with each other is perfectly complemented by Audioguiarte’s solution: audioguides for adults and a special edition for children, adapted to their language and their way of seeing the world.
We will show you Sant Feliu, the oldest church in Girona, in which different architectural styles coexist, Romanesque, Gothic and Baroque, which makes it the ideal example for students.
To learn about the treasures it holds inside, such as the primitive Christian cemetery, we have contributed with informative content in Spanish, Catalan, English and French and by providing the listening devices themselves. The audio guide can also be enjoyed on GuideUp’s attractive PWA.

The indelible mark of Yoko Ono
An essential figure in the history of contemporary art, a pioneer of conceptual art, performance and experimental cinema, Yoko Ono sets out to question the visitor who listens to the audioguide. A string of questions and quotes from the musician and peace activist summarizes the proposal of Audioguiarte, which will immerse the listener in the validity of her thought through more than eighty pieces.
An audio guide in Spanish and English for the largest exhibition of the Japanese artist in Spain in the last decade, which is summarized in a tour of her radical imagination. We invite you to imagine, to question and challenge with Yoko Ono the conventions of art with our audio guide.

The “Valencian Sistine Chapel” in detail
After the experience of Audioguiarte in the Church of Santos Juanes in Valencia, Global Menta counts again with our services to drench the visitor in the most authentic Valencian culture and art.
Audioguides that unravel every inch of the interior of the Church of San Nicolás, where awaits an impressive pictorial cycle of almost 2,000 square meters executed by Dionís Vidal, which has earned him the nickname of “Valencian Sistine Chapel”. Audioguiarte’s dissemination is also evident in the Lonja de la Seda, a temple of Valencian Golden Age commerce, a great example of civil Gothic architecture of the period that is worth enjoying with an audioguide.

We received Next Generation EU support
Within the framework of grants to support cultural accelerators, Audioguiarte has received a European grant under the Recovery, Transformation and Resilience Plan, funded by the European Union – Next Generation EU.
Thanks to this support we will boost our project and reinforce our commitment to innovation, digital transformation and the development of culturally oriented solutions.
We continue to move forward with European support to improve our tools and services, focusing on modernization and the creation of new opportunities within the cultural and creative sector.

Cultural acceleration program
For three months, Audioguiarte has participated in the acceleration program taught by EAE Business School along with other creative and cultural companies in Madrid.
Thanks to a grant to support cultural accelerators, within the framework of the Recovery, Transformation and Resilience Plan, funded by the European Union – Next Generation EU, we have been able to boost our project through mentoring, individual and group sessions and networking spaces aimed at knowledge exchange, collaboration and growth.
For Audioguiarte, being part of this program is a great opportunity to strengthen our proposal, share experiences with other initiatives in the sector and continue to move forward with the support of a key European aid for our development.

The one behind King Ubu
An exhibition that vindicates the creator of King Ubu, Alfred Jarry, and explores his relationship with the literature and arts of the 20th century.
Ubu, the “king of nowhere”, announces the brutality of the 20th century and embodies the black humor that runs through modernity. Poet, playwright and cartoonist, Jarry lived his character until he became one with him, turning literature into a vital and aesthetic adventure.
To unravel his mysteries and visualize this precursor of the avant-garde, the Audioguiarte team will help visitors to clarify his revolutionary imprint in books, magazines, illustrations, theatrical pieces, cinema, painting…

New languages in the Plaza of Ronda
One of the oldest bullrings in Spain continues to gain popularity. In response to the great demand and variety of visitors, Audioguiarte expands the language catalog of its audioguide.
This didactic experience accompanies visitors to the interior of the Ronda Bullring, where they can visit the bullfighting collection, the Royal Saddlery of the House of Orleans, the Equestrian Gallery and the history room of the Royal Cavalry of Ronda.
Considered one of the cradles of modern bullfighting, this monument is now available to visitors in Spanish, English, French, Italian, German, Chinese, Japanese, Korean, and now also in Arabic, Russian, Dutch, Polish and Portuguese.
